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Certified Product Manager

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From Idea to Launch – The Inbound Skills

Since their creation, the CPM® credentials have come to represent an individual’s agreement to adhere to standards of excellence and a way to demonstrate a commitment to the career. Amid the clutter of credentials and certificates that abound in the field, the rigorous competency and practice standards met by those certified by the AIPMM Certifying Board have allowed the CPM® credentials to stand out from the crowd as the highest certification standard.

The CPM® certification differs from an educational or methodology designation in that it is based upon global best practices that have been determined by analysis of actual practitioners in the field, and, therefore, continue to evolve with the profession.

The CPM credentials indicate a thorough understanding of the functions responsible for championing new products throughout the front end of the product lifecycle, from inception through to launch. The CPM focuses on “go-to” functions that orchestrate internal activities and ensure the best possible outcome for the product.

The dual CPM®/CPMM® certification crosses both industry and national barriers making those holding the dual credentials uniquely qualified to lead any product wherever it may be in the life cycle.

Individuals holding the CPM certification validate their product management skills in the areas of:

  • Building case studies
  • Writing business plans segmented for each major function
  • Market planning
  • Competitive analysis
  • Project plans for each major activity
  • Product specifications
  • Develop product launch plans
  • Product Life Cycle Project modeling
  • Phase-Gate Process modeling
  • Product/Market Data modeling